about

Welcome to NOVA OTT

NOVA ott is an online video streaming platform owned by HIGHRICH ONLINE SHOPPE PVT. LTD

NOVA ott currently offers movies from India and abroad, Music Videos, web series, short films and news channels. NOVA ott have highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make NOVA ott the most complete video destination for Over The Top (OTT) video consumers.

Our video streaming technology ensures that the best possible video quality is played back automatically based on the available bandwidth, therefore making it a great video experience on both mobile networks as well as Wi-Fi internet connections. Our video is optimized to play on mobile networks with inconsistent throughput so that our users don't have to compromise on their experience on the low end, and play HD quality video on the top end of bandwidth availability. Additionally, our users can manually select the quality of video that suits their taste. Content search on NOVA ott has been optimized to reduce complexity and delay in accessing content. Accurate search results, with lightning fast autocomplete suggestions navigate users to video with minimal navigation friction and ease of use.

Content organisation on NOVA ott is a result of a thoughtful user experience approach and strong design principles that ensure that the user is not overwhelmed with the breadth of content available. Using a mix of algorithms and human curation, users at any stage of their interaction with NOVA ott will discover content and see their experience evolve with their interaction patterns over time.

NOVA ott offers the latest and popular TV, movies and knowledge-based content from Indian subcontinent and the world. Our roster of the biggest names in Indian cinema makes NOVA ott the preferred destination for the biggest blockbusters from India and abroad.